April Fools Day, where did it come from?

April Fools Day origin story April Fool’s Day or All Fools Day has been celebrated across the western hemisphere for centuries. April 1 is a holiday reserved for pulling pranks on friends and family with news outlets famously joining in on the tomfoolery. But what is...

How To Brand Your Business

A companies brand is among the most important aspects of any startup or existing business. If you lack a strong brand or image, it will be hard for customers to identify your company. This blog will help you better understand what it means to effectively create a...

Business Signage: When Fair is Better Than Cheap

Before working in the sign industry, I worked as an electrician’s assistant. One day, while traveling to our next job site, another electric company’s cargo van drove by us on the highway. Their slogan read, “Cheap Electric.” My boss and I both saw it and glared at...

Choosing Your Brand Colors

Our world essentially revolves around colors. Political parties, traffic lights, paintings, and decorations all have certain colors and color schemes used for various purposes. Our mind identifies certain colors with traits to invoke various emotions. The psychology...