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Business Signage: When Fair is Better Than Cheap

Before working in the sign industry, I worked as an electrician’s assistant. One day, while traveling to our next job site, another electric company’s cargo van drove by us on the highway. Their slogan read, “Cheap Electric.” My boss and I both saw it and glared at...

Choosing Your Brand Colors

Our world essentially revolves around colors. Political parties, traffic lights, paintings, and decorations all have certain colors and color schemes used for various purposes. Our mind identifies certain colors with traits to invoke various emotions. The psychology...

How To Brand Your Business

A companies brand is among the most important aspects of any startup or existing business. If you lack a strong brand or image, it will be hard for customers to identify your company. This blog will help you better understand what it means to effectively create a...

Team AIS Series: Pt. 5 – Officers

Happy Friday readers! In the last four parts of the Team AIS Series we have discussed the core components of our sign making process. The Sales Consultants are the ones who act as a liaison with the client. The Project Managers are the glue that keep the pieces in...

Team AIS Series: Pt. 4 – Production & Installation

In our last blog post we discussed how our designers turn a client’s vision into reality. They lay out all of the specifications for logos, interior design, and sign designs. After this step is complete it will move on to a very crucial part of the process here at...